Instagram GIFs and Inspirational Assets
With a sharp increase in time spent working out at home, Tonal started to receive piles of user-generated content. They approached us to create a collection of searchable GIPHY Stickers that can be used by their community when creating their Instagram stories. Alongside the GIF assets, Tonal required a library of inspirational images and/or animations to be shared on the Tonal Instagram feed. The high-level goal of this project was to produce assets that would help elevate Tonal’s social presence with a fun and premium feel.
Introducing Motion Brand Pillars
Being on-brief and on-brand is our goal with every project. Tonal has an extensive set of brand guidelines to work from, however, one thing that was missing was a set of rules for working with motion. The Vacuum team saw this as an opportunity to introduce three motion brand pillars; Energy, Resistance, and Digital. These new pillars helped to ensure that all motion design for Tonal was consistent and on-brand.
Latinx Heritage Month
Latinx Heritage Month celebrated diversity and cultural strength, and Tonal wanted social assets to honour this effort, as well as put a spotlight on Tonal’s Latinx coaches and their unique backgrounds. We built out a series of Instagram feed, Instagram story and Facebook assets that put the Tonal coaches in the spotlight, and encouraged the Tonal community to learn more about Latinx culture.
Tonal’s high-quality content has secured their place as a leader in the fitness space. We worked with them to create and name Strength Sessions: a short-form series for Instagram and other social channels that introduces Tonal Coaches and other Tonal experts, and positions Tonal as the go-to resource for all things strength training.