2020 Soft Goods Catalogue

Against a very tight deadline, we worked with the Race Face team to produce their 2020 Soft Goods catalogue. 

After an initial round of creative concepting, we arrived at a direction that both worked with the crunched schedule, and served to portray the Race Face clothing collection in a way that spoke with authenticity to their core user group.

Once the photoshoot was complete, our task was to manage image assets for over 120 products, and design and build out a 56-page catalogue, all while staying true to the original creative goals laid out in the brief.

The end result was an arresting digital catalogue of the Soft Goods collection, produced just in time to get in front of Race Face dealers for their seasonal ordering cycle.