We worked extensively and closely with Superfly, developing a great relationship as we helped plan the re-launch of their company in Whistler, BC.
We started with creative strategy, which continued into branding, guidelines, concepting and art directing photo shoots, apparel, truck wraps and concepting and developing a launch campaign across both print and digital mediums.
Interestingly, our campaign strategy involved not showing the product whatsoever. We chose to tap into the deeply innate human desire to fly and focus on the feeling of levitation that the zip lines deliver. Hats off to our client for trusting in the concept. The launch was wildly successful. Superfly broke records on their first day of operation and surpassed their targets in their first summer of operation. We’re very stoked to be a part of their success.