Defining a new Category
Klue is on a mission to merge the fields of Sales Enablement and Competitive Intelligence into one: Competitive Enablement. We worked closely with Klue, operating together as one team to build their brand into a category-defining leader.
As a leader in (and creator of) Competitive Enablement, Klue supports this new category with thought leadership, insights, and community building. This happens across multiple channels – conferences/summits, podcasts, newsletters, etc. We created a series of sub-brands which act as destinations in their own right, as well as lend credibility and flexibility to the master brand.