The Vacuum

Strategy, Branding, Web Design & Development


We worked with Luxi rather extensively — strategy, branding, photo and video, directing and production, design, interactive, packaging design and more. A highlight in the project was concepting, producing and delivering all video and photo assets in order to launch the brand. This included a photo and video shoot in Vancouver, working with a great team of models, photographer Harookz, studio techs, and of course, the client. 
Oh, we also designed and developed a Shopify-powered website for Luxi in order to communicate the unique features these mattresses have and enable a seamless shopping experience.
The site, and all social channels, were also a perfect platform to leverage several promotional campaigns we assisted in concepting and executing.